Vietnam’s beverage market is considered one of the potential growth markets, at a good growth rate in the current period that any business wants to join. To have success and favor, businesses need to understand the behavior and needs of target customers. WANA Beverage will tell you the key to success in this article.
Read more: Aerated drinks suppliers & Nitro drink trends
Sustainable consumption
Sustainable consumption is considered the key to success in protecting natural resources and the environment. According to many documented information, the most core factor to achieve sustainable consumption is dependent on consumer behavior, lifestyle and preferences.
One individual behavior of one person may be considered as having little impact, but millions of behaviors of all the consumers in the world have a great impact on the environment.
Plant-based energy
The current energy drink market segment continues to innovate and launch plant-based products. These products are expected to change the market segment by 2022.
Besides energy drinks of plant origin, coffee will also be launched in the near future. Green coffee is one of a variety of plant-based beverages with diverse ingredients that will provide nutritional benefits and recharge the body.
Improve customer’s mood
In addition to the need to choose products that support health and provide nutrition, most consumers now have a need to switch to drinks with the benefits of improving mood, helping to reduce stress and sleep disorders. caused by the pandemic. These products promise to be one of the new waves, attracting the attention of diners in the beverage market in 2022.
LowSo
The battle over the content of sugar and sodium in products is fierce in the F&B market. In addition, businesses are scrutinizing the amount of sodium, especially in beverages, to improve the health of consumers.
According to beverage market research and development, it has been shown that high sodium consumption is the cause of heart disease and stroke. Currently, Americans consume too much sodium (more than 1100mg per day) based on FDA dietary guidelines.
Therefore, LowSo was born because of the increasing concern of consumers about health issues. They require products to protect their cardiovascular system and improve their health, by reducing the sugar and sodium content in the manufacturing process.
Molecular Combinations
The plant-based diet is a new trend in the Vietnamese beverage market. Not stopping there, the global supply shortage is putting great pressure on businesses, in terms of sourcing and combining molecules to replace conventional products and materials. For example, MeliBio’s 100% processing without using bees to make honey by the end of 2021.
Read more: OEM Kombucha Tea – Healthy Summer Drink for Teenagers
Consumer tastes in 2022 will return with increasing health needs. Therefore, businesses need to understand customer insights and behavior to develop new products. If your business is planning to research and develop new product lines based on user behavior. Please contact WANA Beverage, Vietnam aerated drinks supplier, for support!
ASIA FOOD AND BEVERAGE COMPANY LIMITED (ASIA FOOD AND BEVERAGE CO.,LTD)
- Hotline : (+84) 93 575 0088
- Phone : (+84) 93 575 0088
- Email : inquiry@asiafnb.com
- Add : 10/9 Vo Thi Sau Street, Tay A Town, Dong Hoa Ward, Di An District, Binh Duong Province.
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